Red Suit, Red Bottle

Recently, I found out something crazy about the our classic Santa Clause. I have found out that the classic Santa Claus look was actually created by Coca-Cola. As I did more research I found out that he had always worn red, but Coca-Cola made him large and with a white beard. Before, there were many different interpretations of Santa. I found this one of the best advertising techniques I had ever seen. A soda company had managed to change the way we look at an entire holiday. The only thing was that didn't go that well for the Coca-Cola was that not many people knew that they had created this image of Santa. This icon/interpretation of Santa has become so common; it seems like he has been the only one. They had done such a good job of advertising they had created a standard of a person.

Coca-Cola used the advertising technique of a need for affiliation. They use the technique to try to make us have the connection between when we see Santa Clause, to Coca-Cola. They want us to affiliate Santa who wears all red with the red bottle of Coca-Cola.

Star Wars, Trailers, etc.

Last night, I went to see the new Star Wars movie. It was amazing, and I 100% recommend it to anyone. We had gotten tickets for the 7:30 showing, so we got there at 6:45 so we could get good seats. When we finally got into the theater, there was another 45 minutes before the movie actually started. They were showing advertisements to other movies and companies. This was annoying, but smart of the movie theater to do. What was smart was how they were selling trailers of other movies, and all of the movies were similar to the one we were about to watch. They were all similar movies and geared towards the target audience, which was everyone in the theater at the time. And everyone had to watch them because they had said the movie started a 45 minutes before it actually did. It got the word out of movies that everyone who watched Star Wars would want to see. While this marketing technique has been going on for a while, I found it extremely prevalent when they showed movie trailers for almost an hour.

I don’t think this was to appeal to a specific need or used an advertising technique. But they used the reasoning that everyone who went to the same movie, has similar movie tastes. If you think about it, people who go to watch a kids’ movie aren’t going to have the desire to see a horror movie after they see a horror movie trailer. What they do is fill the trailers with movies the target audience would like to see. I, did see some movie trailers for movies I had never heard of and had a desire to see them, so I guess it worked on me. It was irritating when the theater kept showing one trailer after another, they got old fast. We had come to see a specific movie, not clips from other ones. 

Verizon... and Star Wars?

Verizon did a commercial partnering with Star Wars, the Last Jedi. Star Wars the Last Jedi is one of the most anticipated movies in 2017, so I'm guessing it took a lot of money to make a deal between the two, but was it really worth it? If you think about it, cell phone data and Star Wars have nothing in common. So why would they pair up? Even though the movie is already highly anticipated and well known, Disney still wants to get as many people as possible to see that this new movie is coming out and get it into our minds. Verizon would want to partner up to affiliate and associate themselves with Disney and maybe even appeal to the customers of Star Wars. They are trying to link the fictional universe of Star Wars to cell service in our modern society. 

            The advertisement had said that many people relied on it, showing how many people trust them and trying to point out that you can too. This is the concept of bandwagon, showing how if others can, then you can too, giving you a sense of community. To a cell phone service. The add had also used the advertising technique of testimonials. Not necessarily using just one person, but an entire movie, without showing any actors. Star Wars has a huge fan base, one of the largest. Verizon wants to tap into that and have people go to them for their service because of their affiliation to Star Wars. The add used the basic appeal of a need for dominance. Verizon talked about how they have the most awards. This implies that they are the best and most qualified to handle your service.