Verizon did a commercial partnering
with Star Wars, the Last Jedi. Star Wars the Last Jedi is one of the most
anticipated movies in 2017, so I'm guessing it took a lot of money to make a
deal between the two, but was it really worth it? If you think about it, cell
phone data and Star Wars have nothing in common. So why would they pair up?
Even though the movie is already highly anticipated and well known, Disney
still wants to get as many people as possible to see that this new movie is
coming out and get it into our minds. Verizon would want to partner up to
affiliate and associate themselves with Disney and maybe even appeal to the
customers of Star Wars. They are trying to link the fictional universe of Star
Wars to cell service in our modern society.
The advertisement had said that many people relied on it, showing how many people
trust them and trying to point out that you can too. This is the concept of
bandwagon, showing how if others can, then you can too, giving you a sense of
community. To a cell phone service. The add had also used the advertising technique
of testimonials. Not necessarily using just one person, but an entire movie,
without showing any actors. Star Wars has a huge fan base, one of the largest.
Verizon wants to tap into that and have people go to them for their service
because of their affiliation to Star Wars. The add used the basic appeal of a
need for dominance. Verizon talked about how they have the most awards. This
implies that they are the best and most qualified to handle your service.
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