Advertising Tailored To You

I recently saw a commercial on tv for Outback Steakhouse. Somehow, it had incorporated the basic appeal of a need for dominance. It kept saying the word biggest and how they had the biggest steak, biggest entrees etc. What I didn't understand though, was why would someone need that much food in the first place. The use of the word biggest over and over is also another way they get you to remember them. They had used repetition so you remember the product they are selling so it will stick in your mind. The music used when they introduced this was as if many people were asking for it and was a largely anticipated product. Another technique Outback had used to get you to eat there was bribery. They had a deal where when you buy $50 in gift cards you get another one worth $10 for free. This makes you want to buy the gift card so you feel better about getting money back. This then makes it seem like you got free money when in reality you just spent money you can only use at Outback, tying you to their company. This marketing idea is smart because you are drawing people in that would otherwise not look twice at a restaurant. But, when you add in the free item, they come back to you because they think they can get something out of it. Thinking they’ve outsmarted you. The add also came out around the holiday season and had very warm colors in it, including browns and oranges. These colors usually signify warmth and are inviting, trying to get you to go into their restaurant and eat there. There were no faces or people in the advertisement, implying that anyone could eat there. This connects to the Plain Folks Technique.