Brands Count

Everywhere we look in our modern society we see people wearing the brands they identify most with. We seem to think that the brands we wear define who we are. These brands bring out our own unique styles, even though our unique styles are mass produced and shipped internationally. It seems we have entered a world where the brands we wear shape what imaginary social class we are in. The more money we have, the more logos we can wear. We tend to gravitate towards those who have the same brands that we do. Those who don't wear any can't fit in with many. This is the sad reality of the world we live in. As the brand logos get bigger the more the people wearing them seem to want to flaunt them. We then turn into walking advertisements, but instead of them paying for us. We pay to wear the advertisements. Clothes used to be a utilitarian thing, something we don't buy or get more than what we need. We used to get clothing for the uses they posses us and the brand didn't matter, it was ho useful the article of clothing was. Now, it has become something we go out to malls and spend our money on. I can't say I'm not part of the problem because I am. People enjoy spending money. They spend and spend until they feel satisfied with how much stuff they get. This is called retail therapy. I was reading an article about this and it brought up a good point about how we are expected to pay money for our clothes. But then companies pay celebrities to wear their clothing. It's actually extremely smart of companies to do this. They pay someone we want to identify with and then we can identify with them even more when we buy that clothing.